Ready, set, go…

Today we finally got all the »ingredients« we need to launch Rockstar shower gel/shampoo project! Everything from labels, bottles, closure caps and fragrance were customized especially for us so we are stoked. We honestly believe this product will be a a game changer in this cosmetics category and will be direct competition to Axe/Lynx… right now they basically own the majority market share for male youth shower gels. We expect first products to hit the shelves and of course be available online by the end of March 2011. Ready, set, go… game on!